The fundamental purpose behind promotions is to create a reaction, and in ecommerce these are almost always measured in any one of three ways: traffic, conversion, and average order value. How do you use promotions to create reactions?
1 comment:
Anonymous
said...
Promotions have always been part of retailing. Today, the web channel allows marketers to try diverse promotions at once and get real time, insightful results. With Demandware eCommerce, AB Testing and promotions go hand in hand. This allows consumers and their online behavior to tell merchants exactly what works and what doesn't.
1 comment:
Promotions have always been part of retailing. Today, the web channel allows marketers to try diverse promotions at once and get real time, insightful results.
With Demandware eCommerce, AB Testing and promotions go hand in hand. This allows consumers and their online behavior to tell merchants exactly what works and what doesn't.
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